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How does Spotify count users? They can game the proportion of paying/non-paying users by discounting infrequent unpaid users, for example. A more interesting nu
by matt_morgan 12y ago
How does Spotify count users? They can game the proportion of paying/non-paying users by discounting infrequent unpaid users, for example. A more interesting number might be the number of /plays/ by paid vs. unpaid users. I.e., normalize it for activity.
- dogma1138 12y agoSay they do? that's still 15M people paying 10$~ per month. 150M a month is a revenue of 1.8 bln dollars per year that's quite a big sum of cash... At some point people stop looking at the paying to non-paying ratio of your costumers and when you starting bringing close to 2bln a year you are probably there. No one really looks at how many "free apps" people download from the app stores and says Apple are padding their numbers when the app stores brings higher revenues than the GDP of many countries.
- matt_morgan 12y agoIt's important because as it says in the article, artists (Taylor Swift, e.g.) care about how much people get for free. So the ratio of paid to unpaid is pretty much the heart of this news.