I think calling it a 'goal' overstates it. It's a pure consequence of the model and I don't think it's possible to change because there is an Uber/Lyft duopoly

I think calling it a 'goal' overstates it. It's a pure consequence of the model and I don't think it's possible to change because there is an Uber/Lyft duopoly now. Because they are in competition with each other, either can profit if the other incurs the cost of being more driver-friendly. Yes, there is competition for drivers and drivers influence quality. Honestly, I think that the only way these two players survive is to stratify their services: high end with good drivers vs. the college kid with a junker full of empty pizza boxes.