If your competition is selling ice cream, current market pressure forces you to innovate in a way that allows you to stand out. Therefore having balloons or a

If your competition is selling ice cream, current market pressure forces you to innovate in a way that allows you to stand out. Therefore having balloons or a fireworks show may attract people to your stand. Carry "healthy" only 8 brand frozen yogurt. You need to create a market black hole that sucks people's attention to your product and it's gotta be a rich enough experience to keep their attention, for as long as you can. Dense neutron star hot fudge should help pull folks in.