You bring a valid point. Who you have exposure to is very important. Build solutions to the people you can access. One thing that helped broaden exposure was to

You bring a valid point. Who you have exposure to is very important. Build solutions to the people you can access. One thing that helped broaden exposure was to begin socializing through relatives or friends that are business owners. It allowed for a horizontal chain of introductions and conversations to happen within a specific group of people that are of interest to me. It does not take much socializing to start talking about topics that bring up software. Video games, apps, phones, etc., are a great way to steer the conversation towards their software needs. Without being inconsiderate at all. After all, you want to help them improve the business.