> In particular, he showed a slide saying that by Q3, we expect to be back to our normal operating profit of 16%. I don't feel there is anything astounding abo

> In particular, he showed a slide saying that by Q3, we expect to be back to our normal operating profit of 16%. I don't feel there is anything astounding about the stock price shooting up based on one person's presentation. While it seems what Steve did was such a simple thing, he was simply the messenger here. The message itself is huge. Profits of 16% are staggering, especially during recessions. That number is calculated from thousands of variables that affect the company's sales, growth, and overall performance. It is the end result and is all short-term investors care about. It would be like having a loved one in ICU and hearing a nurse discuss for an hour about how they're trying to save the patient vs. the doctor coming in an saying "he is going to be ok." I don't think the hour-long explanation on the dedication of hospital staff will give you even 1% the relief that hearing the doctor's "ok" will give. So what moves the market? Profits and projections thereof.