On the flipside, if this content had been presented as a video, I would probably have ignored it. And even if the brand power of @tptacek convinced me to watch

On the flipside, if this content had been presented as a video, I would probably have ignored it. And even if the brand power of @tptacek convinced me to watch it, I'd probably have been annoyed at the jokes rather than enjoying them. Written text leaves a lot of things to the reader's imagination, and therefore gives the reader a lot more freedom to engage with the content in whatever way he likes, at whatever pace he prefers. Some people love to read plays, but not all of them like to watch movies based on those plays. Imagining a couple of computer scientists ranting about MACs while flying through space with a laser unicorn is fun. Actually watching a lame animation of two people and a unicorn flying though space might be funny the first time, but it quickly gets tired. Sure, you could pull a Peter Jackson and make that video extremely high-quality, but most people have better things to do than making an epic movie out of every blog post, so most videos will end up mediocre anyway. And then we're just wasting bandwidth.