I realize the "it's easier" part. That's why most of us use email over TLS/STARTTLS instead of PGP. However, I don't think Microsoft is going to address the "tr

I realize the "it's easier" part. That's why most of us use email over TLS/STARTTLS instead of PGP. However, I don't think Microsoft is going to address the "trust" issue foreign governments and companies have with American clouds right now. Granted, I'm only picking on Microsoft because they are announcing this now, and I think they could've done better. But I assume Amazon and Google's encryption also relies on "trusting them" (+ the US gov). They all need to adopt more end-to-end solutions from end-user services to enterprise cloud services. Perhaps especially for enterprise cloud services, since I think they have more to lose by putting their trust in the cloud providers instead of building their own clouds, and they could be more reluctant to adopt their services because of that. Maybe the cloud companies aren't feeling this as much now since there seems to be "growth" coming in anyway, but when the market will stabilize a bit, they will probably start feeling it. It's kind of how Blackberry didn't feel the they are banking on a bad strategy in the post-iPhone years, because they were still seeing "growth" during that time, mostly from other markets, hiding the fact they were using a bad strategy, and they were only growing because of brand inertia from previous years.