Google UK has been providing comparison services [1] for car insurance, travel insurance, credit cards, mortgages and bank accounts, for years now. Comparison

Google UK has been providing comparison services [1] for car insurance, travel insurance, credit cards, mortgages and bank accounts, for years now. Comparison sites are pretty big in the UK [2,3,4], more so than I have noticed since I've been here in the US. They are generally give the same sort of price; and all take the same sort of inputs. But I personally always found Google's lack of clutter, in-your-face branding and simplicity to make it my favorite. Though it's not really advertised, and almost everybody I have mentioned it to has never heard of it. [1] http://google.co.uk/compare http://google.co.uk/compare [2] http://comparethemarket.com http://comparethemarket.com [3] http://confused.com http://confused.com [4] http://moneysupermarket.com http://moneysupermarket.com