Personal car insurance services will be a multi-billion dollar marketplace beyond 7 years from now. On the face of it, it sounds like you are steering the conv

Personal car insurance services will be a multi-billion dollar marketplace beyond 7 years from now. On the face of it, it sounds like you are steering the conversation towards what you'd rather talk about, which is fine. Just be forthright about it. There are bigger threats to the profitability of car insurance lead gen in the short and long term.