Much of the conversation in this thread seems to be quite unmoored from the content of the article. Everyone here seems to think that Google is interested in be

Much of the conversation in this thread seems to be quite unmoored from the content of the article. Everyone here seems to think that Google is interested in becoming an insurer. But all Google is going today is creating a portal to resell insurance from existing providers. Sure, Google could eventually decide to become an insurer itself, but that strikes me as quite a leap from offering vertical search for auto insurance policies, and one they have shown no interest in taking.