Yes, it's only a matter of time before Google moves into mortgages, attorneys, and hosting. Which in some ways could be ok if done right. There was some dissent

Yes, it's only a matter of time before Google moves into mortgages, attorneys, and hosting. Which in some ways could be ok if done right. There was some dissent when they moved into flights, but I'm starting to like their flight search as much as Kayak's if not more. It could be beneficial to the user if Google helps to use it's ranking and review algorithm to help choose the best items for complicated products with tons of variables. They have the algorithm brains, why not apply it to other markets? Would I rather choose from the 3 attorneys who paid the most to be at the top of the paid search ads, or have Google show me 10 based on their ranking?