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The pricing feels really high. $9 per 60 minutes of content is a similar price as watching to a $200 million dollar hollywood production, I know you can't compa
by IkmoIkmo 12y ago
The pricing feels really high. $9 per 60 minutes of content is a similar price as watching to a $200 million dollar hollywood production, I know you can't compare the two but it gives some perspective.
I mean if you pay $100 an hour to two people to code for 2h, with the basic editing and setup these videos cost maybe $750. That means you can break even (read: get paid $100 per hour per person to have fun coding) after 40 people watch a particular video, and that just seems like such a small number. Realistically you'd probably get a few thousand sales per video.
So in terms of costs, it seems quite overpriced. And in terms of value? Well comparing it to university it's sort of cheap, but not by much. A typical resident tuition fee is about $10k per year, that's 24 semester credit hours at $420, which is typically about 15 hours of tuition which is a rate of $27 or so per hour, while here it's $9, about a third. But college tuition involves a lot of other extras outside of those contact hours, tends to be subsidized, has the added value of awarding the status of a degree beyond its educational value, and is generally regarded as really expensive to the extent that we can't speak of universal access to higher education.
Anyway all of these are just for apples/oranges comparisons for some perspective. The better comparison would be say Team Treehouse which has 2 weeks free, then $25 monthly for access to over 1.000 videos, a development environment, support etc... it just seems ridiculous to charge $18 PER video. It'd be cheap as hell if it was a masterclass by experts for PhDs doing niche Machine Learning. But I'm seeing basic projects like 'parse a calculator' or 'rank a poker hand'.
I'm sure there's a market for it. Plenty of not-so-poor people around looking to learn how to code. But the pricing at least to me feels really high. Undoubtedly Growing up in a free youtube / streaming / torrenting culture definitely has shaped this perception. But more realistically, alternative tech educational services like Treehouse that offer 100x more similarly professional content for the same price make this seem like a poor purchase.
Beyond the pricing, love the idea.
- GhotiFish 12y agogiven how niech the market is for this, I think some of your numbers are overoptimistic.
- IkmoIkmo 12y agoI disagree, could you elaborate? In terms of competition, I showed some numbers for an extremely similar service, Team Treehouse. They both operate in largely the same niche, and Team Treehouse is definitely the better product (better edited, well-thought out videos, review, examinations and a development environment, all for $25 monthly for 1.000+ videos, while this offers just a single video that's less thought-out, not edited as well and has no examination for $18). The other numbers I posted were mostly regarding cost. And cost has no niche. Whether you produce for a broad audience, or a niche audience, if you're in a small conference room with an iphone-quality camera recording two dudes working through relatively elementary programming challenges, it doesn't matter whether that's a niche, or whether that's something extremely mainstream to watch. The cost is going to be low. i.e. you can pay a programmer $100 an hour, two of them, for a two-hour video ($400) plus very simple editing, for $750, hell make it $1k if you want. Then compare that to their pricing, and you get to something like 50 people watching a video to break even. In a world of online, digital education, with tons of great coding sessions on youtube for free, I just don't think pricing an elementary coding challenge like 'rank a poker hand' at $18 makes a lot of sense. Seems to me you're much better off charging a few bucks and trying to get thousands of people to watch the video instead, or price it at $18 for access to multiple videos for a month, much like their competition which operate in a similar niche with much, much cheaper prices for more professional content, imo. (I'm talking about an order of magnitude more content per dollar easily, even two orders of magnitude.)