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How so? I thought they mostly make money from the information you provide: search keywords. Do they actually manage to make significant profit on retargeting o
by blfr 12y ago
How so? I thought they mostly make money from the information you provide: search keywords.
Do they actually manage to make significant profit on retargeting or some other ad technique that requires tracking? What can they do beyond tracking?
- vidarh 12y agoIt's not about knowing who you are, but knowing that you're the same user that searched for "villas in france" when you're later browsing another site and they have an ad that fits. I actually worked on a vacation rental site for some time, and as a result of queries I did for research, I ended up "only" seeing ads for one of the major companies in the sector for weeks on end. But there is of course potential for abuse if someone gets hold of that data.
- blfr 12y agoI have a general idea of how it works or could work, which is why I gave the example of retargeting. But is there proof they actually do it and it's "at the heart of their business model"? There was recently an article on using HSTS as a sort of super cookie. Yet it doesn't seem to actually be in use[1]. There is a lot of rumour around Google. For example that they use Google Analytics data for ranking. Yet it rarely comes with any proof. [1] https://news.ycombinator.com/item?id=8831148 https://news.ycombinator.com/item?id=8831148
- rgbrenner 12y agoretargeting or some other ad technique Google makes a significant portion of revenue from their content network, which are ads that are displayed on other websites. They also offer remarketing, which allows an advertiser to display their ads across the content network to people who have visited the advertiser's website. At the very least, remarketing requires tracking.