Huh? That makes no sense. They barely made it through the late 90s and early 2000s intact and their products have never been better or more loved (if love = ££)

Huh? That makes no sense. They barely made it through the late 90s and early 2000s intact and their products have never been better or more loved (if love = ££) than they are today. They've always been an opinionated company producing opinionated products, right back to the launch of the very first Mac which was criticised for only being able to do what Steve Jobs wanted you to do. Or think of the original iMac - no floppy drive and USB-only connectivity before it had really taken off. Or the first iPhone launching with less features and connectivity than its competitors. The times they tried to please everyone are when they did most poorly - remember the dreadful Performa range with loads of meaningless variations?