Earning and keeping trust is a very major part of sales--at least repeated sales--that I've learned about over the past year or two. Rip someone off and not on

Earning and keeping trust is a very major part of sales--at least repeated sales--that I've learned about over the past year or two. Rip someone off and not only are they never coming back, but they're telling a bunch of people (~5) that you are untrustworthy. Big net loss in my book.