You wrote: Do you have kids? Are you a middle-class homeowner? Because I think that's where the real money is and who these guys are really targeting. Costco

You wrote: Do you have kids? Are you a middle-class homeowner? Because I think that's where the real money is and who these guys are really targeting. Costco did not launch thirty-plus years after WalMart. "THE HISTORY OF COSTCO "The company's first location, opened in 1976 under the Price Club name, was in a converted airplane hangar on Morena Boulevard in San Diego. Originally serving only small businesses, the company found it could achieve far greater buying clout by also serving a selected audience of non-business members. With that change, the growth of the warehouse club industry was off and running. In 1983, the first Costco warehouse location was opened in Seattle. Costco became the first company ever to grow from zero to $3 billion in sales in less than six years. When Costco and Price Club merged in 1993, the combined company, operating under the name PriceCostco, had 206 locations generating $16 billion in annual sales." http://www.costco.com/about.html http://www.costco.com/about.html "1962 "On July 2, 1962, Sam Walton opened the first Walmart store in Rogers, Ark." http://corporate.walmart.com/our-story/history/history-timeline http://corporate.walmart.com/our-story/history/history-timel... I have four children (three still living at home in my care, one grown up) and am solidly part of the United States middle-income category. We don't own a house however, but rent a townhouse. I have lived longer at this address than at any other I have lived at in my whole lifetime. I am a member of Amazon Prime, of Costco, and of Sam's Club. I buy different things at different stores. (I buy a lot more at Sam's Club than at Costco mostly because our local Sam's Club is much more on my way to and from other destinations than the local Costco is.) I don't see anything about the new Jet business venture that appeals to me, but I'll listen to my Facebook friends, other middle-aged parents like me, and see what they think about it. I often talk about deals I've found on Amazon to my friends on Facebook. I hardly ever talk up Costco or Sam's Club.