Yeah it really doesn't make sense to me. Amazon is already working hard to reduce the price of shipping, which seems to be the biggest thing jet.com is attempt

Yeah it really doesn't make sense to me. Amazon is already working hard to reduce the price of shipping, which seems to be the biggest thing jet.com is attempting to leverage to lower prices: - They'll combine different orders automatically into one package - They routinely use multiple different shippers to send packages (I've seen UPS, USPS, Fedex, Ontrac and Amazon themselves) presumably to find the best rate - They are investing in advanced future technologies (drones, high-tech warehouses near cities, etc) - They give you free digital money if you opt into super-slow shipping And if you look into the future, I don't think people are going to be willing to exchange lower prices for slower shipping. I think people will want faster and faster shipping and somebody is going to have to figure out how to do that cheaply. As for bulk orders, Amazon already gives discounts for bulk orders (and subscription orders), and are far better positioned to do that more aggressively than any newcomer.