I understand why this keeps recurring, but the part I can't get my head around is how it started. Who was the first person who posted all that fake legalese? As

I understand why this keeps recurring, but the part I can't get my head around is how it started. Who was the first person who posted all that fake legalese? As hoaxes go, it doesn't seem funny enough to have been done for the lulz, so somebody actually wrote all that thinking it would work.