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The $.99 thing started just to psychologically cause people to think it is cheaper. At first glance, $99.99 looks cheaper than $100.00, when really what differe
by wkdown 17y ago
The $.99 thing started just to psychologically cause people to think it is cheaper. At first glance, $99.99 looks cheaper than $100.00, when really what difference is a penny?
I've been wishing this would go away but, unfortunately, you're starting to see even $.98 and $.97 sigh
- thismat 17y agoThis is exactly right. It's an old marketing trick, plays into your initial reaction with the price tag. And often times people will round it down instead of up, so $99.99 will be $99 dollars, saying "Man, I got this awesome painting for my wall, it was only $99" sounds more appealing than "Man, I got this awesome painting for my wall, it was only a hundred bucks".
- drhowarddrfine 17y agoActually, it started as a bookkeeping method but I don't recall how it works. If a retailer added up all his sales at the end of the day, or during the transaction, it should always end in a certain way. Odd/even? Don't recall but that's the root of the idea.
- zepolen 17y agoIt was because if something cost 9.99 and the customer gave a 10 dollar note, he would have to open the register to return a penny instead of pocketing the bill. It's also the reason those cash registers made a loud ding when they opened.