I've always liked just having a single number e.g. $5 instead of $5.00 or $29 instead of $29.99. There has been loads of research done on this topic though. H

I've always liked just having a single number e.g. $5 instead of $5.00 or $29 instead of $29.99. There has been loads of research done on this topic though. Here is a quick link to what wikipedia has: http://en.wikipedia.org/wiki/Psychological_pricing http://en.wikipedia.org/wiki/Psychological_pricing