The Segway was his shot at a mass market in order to get mass-market profits and propel his work to the next level of public significance and relevance. It's a

The Segway was his shot at a mass market in order to get mass-market profits and propel his work to the next level of public significance and relevance. It's a frequently-criticized but expected pattern that you obscured by failing to use the term of art, "sell out."