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Marketing people aren't dumb. They just know that consumers are. "No blades you can stick your fingers in" is accurate, but buyers want catchy and memorable, ev
by unalone 17y ago
Marketing people aren't dumb. They just know that consumers are. "No blades you can stick your fingers in" is accurate, but buyers want catchy and memorable, even at the cost of slight factual inaccuracy.
- lnguyen 17y agoAnd that's how a quote like "the greatest piece of sh*t of a movie ever" becomes "the greatest... movie ever" in an ad
- unalone 17y agoYep! You can blame marketers, but that's their job, and it works. Until society becomes a lot smarter and more cynical, people will be paid to make things popular, and they'll do a lot of really obnoxiously cheap things, and it'll all work.