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Our local town has about 6 Mobile phone shops all in a row, in the same street - something that's quite common to towns. I guess the other point is that it enc

by axod 17y ago

Our local town has about 6 Mobile phone shops all in a row, in the same street - something that's quite common to towns. I guess the other point is that it encourages customers to shop around. If they can see 6 shops in a row, they'll likely go into a few of them and see if they're getting the deal they want. If those 6 shops were all over town, each one would get far less custom, since a visitor would likely only go in one of them.

olliesaunders 17y ago
They'd get fewer customers through their doors but not necessarily less customers buying.
- axod 17y ago
  Sure, so I guess there's 2 alternatives: 1. Be all over the town, and rely on marketing to get people to come to your shop and not the others. 2. Be all in the same street, get more walk in customers, and rely on good salespeople and good deals to get the sales. I'm guessing that they've found 2 to work better than 1. Also means they can take advantage of each others marketing. Also I expect once a street becomes 'known' for something, it'd be silly to set up a shop anywhere else for that thing. For example Tottenham Court Road is where you go for Computing/tech shops in London, so that's where most people go if they want tech.
  - stcredzero 17y ago
    Does this explain the disproportionate prestige of .com?
    - lionhearted 17y ago
      > Does this explain the disproportionate prestige of .com? It's part of it. Here's a few other reasons: 1. It's a quality indicator: It means it's more likely that the company has been around a long time and that it's not a scam. 2. People's default surfing habits had them looking for the .com. I had a .net domain for a company I ran and we bought the .com for $3000 after a number of clients told us they forgot our site, and worse - sent emails to the .com address that we never got. 3. This is a more recent development, but with the iPhone having a ".com" button on the keyboard, that makes it even more advantageous going forwards.

by axod 17y ago

olliesaunders 17y ago

They'd get fewer customers through their doors but not necessarily less customers buying.

axod 17y ago
Sure, so I guess there's 2 alternatives: 1. Be all over the town, and rely on marketing to get people to come to your shop and not the others. 2. Be all in the same street, get more walk in customers, and rely on good salespeople and good deals to get the sales. I'm guessing that they've found 2 to work better than 1. Also means they can take advantage of each others marketing. Also I expect once a street becomes 'known' for something, it'd be silly to set up a shop anywhere else for that thing. For example Tottenham Court Road is where you go for Computing/tech shops in London, so that's where most people go if they want tech.
- stcredzero 17y ago
  Does this explain the disproportionate prestige of .com?
  - lionhearted 17y ago
    > Does this explain the disproportionate prestige of .com? It's part of it. Here's a few other reasons: 1. It's a quality indicator: It means it's more likely that the company has been around a long time and that it's not a scam. 2. People's default surfing habits had them looking for the .com. I had a .net domain for a company I ran and we bought the .com for $3000 after a number of clients told us they forgot our site, and worse - sent emails to the .com address that we never got. 3. This is a more recent development, but with the iPhone having a ".com" button on the keyboard, that makes it even more advantageous going forwards.