Pricing it anythng lower wouldn't tie in with the Dyson brand. Could you imaging if they were selling these at £20, who then would want one? Everyone who needs

Pricing it anythng lower wouldn't tie in with the Dyson brand. Could you imaging if they were selling these at £20, who then would want one? Everyone who needs a fan already has a fan. But if you have one of these £200 toys sat in your house, you're sure to look cool and feel cool with that fanless air blown in your face.