Howdy! To date I've done 0 outbound sales/marketing. Just face-to-face interactions with folks at trade shows and our referral program. About 30% of our custom

Howdy! To date I've done 0 outbound sales/marketing. Just face-to-face interactions with folks at trade shows and our referral program. About 30% of our customers are referrals. It's possible my co-founder are just so likable that our customers rave about us on private Facebook groups with their peers (our target demographic). In this little niche, just being new and "not those guys" goes a long way. Add in a smile and an ear that really listens and you've got a pretty good initial sales strategy.