"but to get people's approval for what they are posting" The business reason for multi-billion dollar social media companies is for brands and celebrities to g

"but to get people's approval for what they are posting" The business reason for multi-billion dollar social media companies is for brands and celebrities to get "likes". The only social sites that don't operate that way, are one dude in his basement sites, not billion dollar sites, where all the useful content is anyway. Anyway, that business reason is going to rub off on all the participants. IBM isn't going to post everything, they're going to post likable stuff. No surprise IBMs followers have similar habits.