The Kelly criterion doesn't get enough of a shout-out in discussions of A/B testing and multi-armed bandits. It's particularly apt when you're discussing conve

The Kelly criterion doesn't get enough of a shout-out in discussions of A/B testing and multi-armed bandits. It's particularly apt when you're discussing conversion rates from customer acquisition campaigns - turning ads into customers into ads into customers. http://en.wikipedia.org/wiki/Kelly_criterion http://en.wikipedia.org/wiki/Kelly_criterion