My understanding is they buy the unaged rye then "flavor" it by aging it in what ever wood casks they decide. So, if you lined up all the various MGPI derived b

My understanding is they buy the unaged rye then "flavor" it by aging it in what ever wood casks they decide. So, if you lined up all the various MGPI derived brands, they would all taste different. Similar to Vodka. At the "magic of vodka" moment they are all the same. Add pure ethyl alcohol (which at this point whether it's potato or grain based is meaningless) to water and get slightly less vodka. Then add a unique flavor to make your brand. I like Bulleit rye, personally. Sure it's MGPI derived but it tastes decent and at $20+ a bottle it's a good day to day rye...