4 ms·

You should look at multi-armed bandits - this approach is pretty much what you have reached in your conclusion and a lot of work has been done on them

• noelwelsh 12y ago
  Funnily enough, my starting point to get into A/B testing was research on multiarmed bandits. Update: I should add I think the issues are more complex than simply using, say, Thompson sampling.
  • rfergie 12y ago
    Ha! I should have read your profile before responding.