When it comes to phones, Amazon was in a great situation. It didn't have any baggage in terms of older models. No risk of cannibalizing existing models if the n

When it comes to phones, Amazon was in a great situation. It didn't have any baggage in terms of older models. No risk of cannibalizing existing models if the new phone is superior. It completely knew the strenghts and weaknesses of its competitors. All it had to do is plug the weaknesses and provide something which is superior. Something whose uniqueness lies not in useless 3-D gimmicks but solid features which other leaders are overlooking. For example: 1. Provide a truely great display. This is not necessarily to trump others but something which is just a must. The display is the face of the phone. 2. Provide two SD card slots. Which market leading phone has them? None. With 2x128 GB sdcards (which also happen to be sold by Amazon) and say, 64 GB internal storage, the user gets 320GB of storage. On a phone. Unique? Yes. Useful? Hell yes. 3. Provide two SIM card slots. Granted, there are a whole bunch of phones that provide them but usually not in a phone with 320GB storage. 4. Massive 4000mAh battery. Make the phone slightly bigger, say 5.5 inches to manage heat. As numerous very successful large phones have proven, a big display is not a bad thing for a lot of people. Without getting into the drawbacks of not latching into the Play Store ecosystem, the hardware i.e. the product itself would have generated so much positive buzz. Unfortunately, focusing on solid and useful features is often overlooked and in case of Amazon, it squandered a great opportunity.