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I saw those Dixons ads when I was last in London. It amused me (as an ex-employee, of all things!) - I have gone to shops to see things in the flesh, then order
by jlees 17y ago
I saw those Dixons ads when I was last in London. It amused me (as an ex-employee, of all things!) - I have gone to shops to see things in the flesh, then ordered from Amazon. But I've never had a nice chap talk me through the options, spend half an hour finding me the right TV, then walked out and bought it online. I'd feel too guilty to do that. Either I do my own homework or I buy instore and let him get his commission. It's the same with shoes; if I've been a pain to the sales assistant, I'll buy them in store even if they're a wee bit cheaper online.
(On the other hand, while it was still around, I'd have been quite happy to abuse Dixons' sales staff to talk me through options, then walk out and buy from Amazon/Ebuyer/etc. Their staff were terrible and I was patronized by my manager, and customers, every single day. One phoned up, after the usual "Hello, Dixons, how can I help you?" they said "Oh hello love, can I speak to a man who knows about computers?" - I was the most knowledgeable technical member of staff and they had put me on checkouts.)