4 ms·
I still love this idea Bemmu. One suggestion - I think you should invest in design and copywriting for the homepage. What you're selling is an emotional experie
by mtgentry 12y ago
I still love this idea Bemmu. One suggestion - I think you should invest in design and copywriting for the homepage. What you're selling is an emotional experience but it isn't being presented that way.
To Americans like me, Japan is mysterious and fun. I actually don't WANT to see what the box looks like. If you play up the mystery more, it becomes less of a transaction and more of a emotional experience which will help justify your higher price.
Congrats on the good year!
- bemmu 12y agoThanks for the suggestion. Do you have some example of a site that would in your mind be closer to how Candy Japan should be?
- mtgentry 12y agoSure, I think there's a couple ways you could go: Maybe you play off Japanese cartoons, with characters like this: http://drbl.in/bTYf http://drbl.in/bTYf Or maybe you could have loud and over the top illustrations of the candy like this, but 10 times louder http://drbl.in/kgdq http://drbl.in/kgdq Since your product is candy, I would go for the playful/quirky/over-the-top aspects of Japanese culture. Lots of fun color and illustrations. As opposed to the traditional, serious, craft focused parts of the culture.
- eyko 12y agohttps://www.graze.com/ https://www.graze.com/ comes to mind
- loceng 12y agoPlease use A/B testing if you try out a new design.
- branchan 12y agoI think it would also be beneficial to get better shots of your products. It shouldn't be too expensive to get a decent DSLR, macro lens, flash and a lightbox. It will make a world a difference in the pictures you are getting.
- megaultra 12y agoI disagree. the site is fine IMO. It communicates the message clearly.
- TazeTSchnitzel 12y agoI quite like the simplicity of the site. Yes, it may not play up the mystery, but it's cute and straightforward. I think that may inspire confidence in it.