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That is because their target customer has never been the end user. How many people with a smart phone have heard of Qualcomm?
by Sven7 12y ago
That is because their target customer has never been the end user. How many people with a smart phone have heard of Qualcomm?
- _nedR 12y agoWell. Intel has always pitched themselves to the end-customer. The 'Intel Inside', Ultrabook, etc., campaigns have all been so that the customer insists on an Intel device.
- greenpresident 12y agoThis kind of branding is called ingredient branding. They try to remain visible as the supplier of a component. Intel is the textbook example. http://en.wikipedia.org/wiki/Ingredient_branding http://en.wikipedia.org/wiki/Ingredient_branding
- vidarh 12y agoBut that's not to sell to the end user, but to make the ability to put those Intel Inside etc. stickers on your product a valuable feature for OEMs when considering whether to buy from Intel or a competitor.