I agree, but I think "budget" is the wrong concept. It should've been "simple smartphone". 5 big buttons on the screen: (a) Phone, (b) Text / Email, (c) Music

I agree, but I think "budget" is the wrong concept. It should've been "simple smartphone". 5 big buttons on the screen: (a) Phone, (b) Text / Email, (c) Music (d) Pictures, (e) Shop (each of those apps linked into to Amazon services) There is not really a market for making another hi-tech whiz-bang phone for nerds, that market is sewed up. They need the phone version of their kindle. A one-week battery life. A device deceptively simple...something that soccer-moms would use while waiting for Timmy's soccer practice to finish. Interestingly, I bet this is the tact Microsoft takes with their new Nokia announcements