In the US there are generally only two levels: the subsidized price and the full price. If you get a phone with a very cheap contract, you will have to pay ful

In the US there are generally only two levels: the subsidized price and the full price. If you get a phone with a very cheap contract, you will have to pay full price, just as if you got no contract at all. Such people might therefore prefer a prepaid plan. If you get a phone with a "normal" (in UK terms, "expensive") plan, you get the subsidized price for the phone. There's usually no gradation beyond that...although people who spend huge amounts of money on their monthly bills due to long distance calling, roaming, etc., will receive extra promotions (we're talking $1000/month customers).