My feeling on the Fire phone was just that they build the wrong phone for their audience. They built the Moto X when they should have built the Moto G. There i

My feeling on the Fire phone was just that they build the wrong phone for their audience. They built the Moto X when they should have built the Moto G. There is a market for a really solid Android phone for say $150 off contract. Amazon could have partnered with any number of prepaid providers and also normal providers to have "the best deal in wireless". They built a whole market around driving down prices and reaching a mass audience, then they compete with top end phones. If the Kindle Fire was $500, it would have flopped. The $600 Fire Phone DID flop. It feels like Kindle tech's value proposition is quality technology at an unbeatable price. The Fire Phone didn't hit that at all.