It was a huge flop, but I wonder how much of a problem that really is for Amazon. They'll keep trying until they hit something that works for them. And they don

It was a huge flop, but I wonder how much of a problem that really is for Amazon. They'll keep trying until they hit something that works for them. And they don't make their revenue from devices - a phone flopping would be an unmitigated disaster for Apple. For Amazon I'm not sure why it's anything more than a slight embarrassment. (Well, I guess a series of flops could damage their brand to the point that future efforts are doomed simply by association. That would be bad.) The article seems to be making the point that this is an indicator of something wrong at Amazon but I am extremely skeptical of that. I think they just try stuff and see what works.