I know confusing 'my equity value' with 'my sized slice of the pie' is very common among business owners (obviously not as much clearer among VCs as I would ha

I know confusing 'my equity value' with 'my sized slice of the pie' is very common among business owners (obviously not as much clearer among VCs as I would have expected). If you're new to business, it's important to understand the difference between wanting "a business (pie) worth $xM" and wanting "to own (slice) $xM of a business". Especially when it comes to external support or funding, a smaller slice of a bigger business pie often comes as a revelation to people who had previously only thought about the pie. Also recommend pg's article on the equity equation - http://www.paulgraham.com/equity.html http://www.paulgraham.com/equity.html