4 ms·
We are a no-debt, always-profitable iOS/Android game company with 6 employees that runs in a bit in constant fear. Our games are "free to play", ad-supported, a
by themartorana 12y ago
We are a no-debt, always-profitable iOS/Android game company with 6 employees that runs in a bit in constant fear. Our games are "free to play", ad-supported, and have IAP only to remove ads.
We have nearly 7000 daily downloads, something like a 15% 30-day retention rate that absolutely blows the doors off of our competition, and still make very little of our revenue off of that IAP. Even some of our longest players continue to look at ads, because $1.99 seems too steep to them. The best business advice (and scummiest feeling advice) we get is that we're not milking our "whales" properly.
We survive, basically, because of volume - to make it in our business you have to have at least 50,000 daily users. And that's a minimum.
We'll continue to make games as long as we're profitable and can pay employees, but the 30% to Apple/Google, the incredibly low "ARPU" (avg revenue per user) and high costs of doing business have us constantly looking to where we might be able to leverage some of the tech we've built in other markets.