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> Plus, a built-in torchlight provides convenience, whether it’s late at night or after you’ve turned off the lights. So that's what a torchlight is for! Thank
by exizt88 12y ago
> Plus, a built-in torchlight provides convenience, whether it’s late at night or after you’ve turned off the lights.
So that's what a torchlight is for! Thanks, landing page!
- reitanqild 12y agoWhy? Because a dry "It even has a torchlight" scored so much better in your A/B test?
- duncanawoods 12y agoThey probably have to find a non-technical way to make it clear its actually a physical light and not the brand name for some new service\app e.g. spotlight, greenlight, lightroom, lighttable etc.
- johnchristopher 12y agoMore likely they had to fill a placeholder. And someone got paid on a marketing team so everything's good. edit: oh, but it's not a landing page. It's a blog page.
- gilrain 12y agoAs this is targeted internationally, they needed to account for some readers being familiar with the US English "flashlight" and some being familiar with UK English "torch". The compromise is a little awkward, but it gets the point across. I imagine local ads and marketing will adopt one or the other.