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> Dish executives said the new service would not cannibalize the company’s current business because its current offerings do not appeal to Sling TV’s target aud
by jessedhillon 12y ago
> Dish executives said the new service would not cannibalize the company’s current business because its current offerings do not appeal to Sling TV’s target audience of 18- to 35-year-olds.
> “We are not hitting the 18- to 35-year-old market today; we just aren’t,” Mr. Clayton said, adding that he knows from experience with five children between the ages of 18 and 28.
This is so refreshing to hear -- I feel that, too often, decision-makers at big media companies resist the realization he's had.
I hope this new product is not tied to an archaic time-based schedule as well, but rather allows viewers to watch shows on their schedule. The DVR is a stop-gap technology between time-based broadcasting and on demand viewing of all published content. Why should it matter if I wasn't home at 8pm on Sunday -- let me watch the program shown on the channel I paid for!
- zaroth 12y agoVery true, for content that it doesn't matter if you watch live, there should always be a streaming option. The next step is making that a de facto part of the show production. Design it to be pulled off a shelf on-demand, because that's how most people will be watching it. But not quite "all published content." For live content we'll still always have realtime broadcasts. I was just reading about LTE Broadcast which is pretty cool. I wonder from a spectral efficiency standpoint, how does it compare versus existing OTA broadcast technology?
- Corrado 12y agoJust a clarification; I'm not sure that when they (Dish) say "streaming" they mean on-demand streaming. So, everything will be streamed "live" and you will still have to wait until 7:30 to watch Jeopardy or record it if you will be out of the house. :(