I think it's because Buell's motives and ideas are similar to the hacker culture. Instead of just being another name creating bikes, they 'hacked' the classic m

I think it's because Buell's motives and ideas are similar to the hacker culture. Instead of just being another name creating bikes, they 'hacked' the classic motorcycle and came up with radical new ideas to push themselves forward, like fuel in the frame. This makes the company more likely to be known and/or appreciated by the hacker community than, say, Kawasaki or Honda. That's just my two cents tho.