3 ms·
"2) Market. We're in an existing market where the pain is pretty acute and the problem domain well defined. Additionally, the incumbent competitors had basica
by far33d 17y ago
"2) Market. We're in an existing market where the pain is pretty acute and the problem domain well defined. Additionally, the incumbent competitors had basically neglected the market as unattractive."
Cust. Dev. is not as important when competing in an existing market, as opposed to building a new market - there's less uncertainty about the needs of customers.
- ebloch 17y agoWell put. I completely agree. This is something I've previously spent a good deal of time thinking about.
- wensing 17y agoUnless you're re-segmenting the existing market.
- alttab 17y agoThis comment is undervalued, a lot of times people don't necessarily know what "if I just get 1% of the market" really means because they haven't gathered any data