The proprietary part thing is also very strange. It's unlikely (I think) that they will be able to keep others out of the market anyway, but it's also a very we

The proprietary part thing is also very strange. It's unlikely (I think) that they will be able to keep others out of the market anyway, but it's also a very weird idea that you could buy a bike but then have to pay a subscription otherwise you can't use it. Maybe the pricing model will make this more straightforward somehow, but Chinese four-strokes are very cheap now, so it's difficult to imagine how this might be price competitive.