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Marketing is identifying potential, communicating willing and the executing transactions. It is the activity that makes selling redundant.
by SixSigma 12y ago
Marketing is identifying potential, communicating willing and the executing transactions.
It is the activity that makes selling redundant.
- SixSigma 12y agoCurious. As someone doing a degree in marketing I was happy to finally contribute. Peter Drucker : "There will always, one can assume, be a need for some selling. But the aim of marketing is to make selling superfluous…" http://sustainabilityneedsmarketing.com/2013/04/17/marketing-makes-selling-redundant/ http://sustainabilityneedsmarketing.com/2013/04/17/marketing...