Great question. From a word count perspective, roughly 30% of the book is devoted to "figuring out". Ultimately, that section is about helping people recognize

Great question. From a word count perspective, roughly 30% of the book is devoted to "figuring out". Ultimately, that section is about helping people recognize that it's important to choosing wants. It's true that the latter still gets more attention. I think that's in part because stories and data about making choices is more limited since it is so personal and "in people's heads" vs "in the world".