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It's unfortunate that the article ended with advertisement for the author's venture, but I don't think that should take away from substance of the article becau
by pcurve 12y ago
It's unfortunate that the article ended with advertisement for the author's venture, but I don't think that should take away from substance of the article because a lot of it is valid.
One thing the author neglected to mention:
UX is becoming a function and domain of IT.
That's why you're seeing IBM hire UX people in drove, because IBM wants to make UX bigger part of its IT services offering.
And it makes sense. Whether you like it or not, IT can make or break success of UX.
I manage a small ux team in a fortune 50 and I've come to conclusion that it's basically impossible to instill design centric thinking to business and product owners on consistent basis, which is something that agencies have tried to do in the past.
But with the right IT people, I've had great success in building the best products.
my 2 cents.
- jamesdelaneyie 12y agoA great deal of UX knowledge and practises come from HCI studies, it has almost always been in the realm of IT. It's borders with service design is when it starts to pick up some concerns with identity, marketing, and a few others. Design thinking was the big one years ago in trying to get alternative, yet profitable viewpoints in the boardroom. UX has done much better with this as it's much closer tied to the business lingo with things like conversion rate, A/B, etc.