I think "best" is part of the perception they market, but the reality is that they off er a variety of products that don't suck. Sometimes that comes across as

I think "best" is part of the perception they market, but the reality is that they off er a variety of products that don't suck. Sometimes that comes across as "high end" because of how many other bag-sucking PCs are marketed as "cheap." But seriously, when was the last time an Apple computer has the fastest CPU? Or the largest laptop screen. Or anything with a card reader. Or blue ray... Just pointing out that they are entirely willing to avoid the absolute top of the line and have done so consistently. Maybe it's a margin thing as you say, I don't know...