Speaking as a former game reviewer, I think Disney's inability to enter the game market with quantifiable success is that they're still being reactionary. Game

Speaking as a former game reviewer, I think Disney's inability to enter the game market with quantifiable success is that they're still being reactionary. Games are stories, regardless of how you look at them. They're either stories you're told or stories you tell. League of Legends is a story you tell so it's the originality of the game that makes it. Starcraft is a story you're told, and truth be told in the intervening years between the original and its modern iteration the gameplay is stale and generic it's been cloned a dozen times, but the modern iterations are still fun an playable. So I think you're right. They just don't play games. You see a change in Disney's movies when John Lasseter takes over. He took over prior to Meet the Robinsons release, and at his behest they scrapped over 60% of the movie. It was the first thing Disney had put out in a long time that was actually a good story, and it did it by shirking conventions. He scrapped what would become Bolt entirely. From then on everything just got better. Why? Because Lasseter loves movies, he loves stories. Square Enix manages to use Disney characters, but they're doing it in a massively unconventional way. So the characters themselves aren't an issue, it's the way they're used in games. Disney puts out movie tie ins and the only game that was decently received was Epic Mickey and instead of solving its flaws and building on it they tanked it with #2 by falling into sequel mania. Honestly Disney needs to find out what story it wants to tell and tell it through a game. They've got enough franchises under their belt that they could find a story that people want to hear - they've been doing it all the time with movies lately. Disney isn't going to be original in game play. It's too big, it's too slow. The only way it can be successful is to tell a good story, and it just doesn't try to put even it's B-material into its games. Starcraft 2 continued a great story. People don't play through a dozen near identical levels for nothing. They do it because it unlocks more story. It worked for Brood War. It worked for Mass Effect. Fallout 1 and 2 are still the best games in the entire franchise because of how tight their story was. To highlight the power of a good story, TES fans still frequently call Morrowind the best game in the series. Most of the talk over Skyrim is good graphics and gameplay mechanics - lots of which were inherited from mods from Morrowind.