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It's a huge marketing problem. If your app can't connect with the early adopters, it will never reach its target market. Perhaps Google needs to try seeding en
by mechanical_fish 17y ago
It's a huge marketing problem. If your app can't connect with the early adopters, it will never reach its target market.
Perhaps Google needs to try seeding entire companies at once -- preferably not companies composed entirely of geeks who know what Etherpad is -- instead of handing out invites to random folks. On the other hand, such a strategy would limit their growth rate and constrain their feedback in a different way. It's tricky.
- kloncks 17y agoBut didn't other companies submitting new revolutionary "never before done" ideas had trouble in explaining it to their early adopters? Email, IM, Java, anything really. I think Google Wave is great. But it is by its nature revolutionary, maybe we need more time to redefine how we think of "communication on the Internet"